Increase Sales With Better Product Photoshop
Increase Sales With Better Product Photos Without

Increase Sales With Better Product Photoshop

Online, just like in real life, the first impression is often the most important. When we are talking about an online shop, the photos are the ones that let us know whether we can trust the site and do our shopping on it or move on to greener pastures i.e. more trust worthy sites. The industry studies have shown that for more than 60% of the people who are doing their shopping online the quality of the pictures is a real symbol of the quality of the site. Quality photos are apparently more important than product descriptions and even the product details and specifications.

Increase Sales With Better Product Photos Without

Why the product pictures matter. We live in a visual word. More and more, social media is becoming about pictures. Sales copy and ad wording is simply not the only thing that sells your product anymore, so it’s important that bloggers and other business owners are keeping up. Especially if your product is digital! Featured Resource. Vend’s Excel inventory and sales template helps you stay on top of your inventory and sales by putting vital retail data at your fingertips. We compiled some of the most important metrics that you should track in your retail business, and put them into easy-to-use spreadsheets that automatically calculate metrics such as GMROI, conversion rate, stock turn, margins, and more. If you want to engage more people, you should use photos of people using your product. They perform better than product photos and logos. You should set a reasonable expiration date for your offers. 7 days is a good length. You can pin your offer ad to the top of your page to increase its reach and engagement.

Increase sales with better product photoshop

The photos you have on your e-shop can literally sell your product on their own, believe it or not. The specialists in online marketing can’t emphasize enough on the importance of professional photo retouching for the e-commerce businesses. Be it on amazon.com, ebay.com or even etsy.com, the photos of your products need to be perfect and perfectly enticing.

In order to get that glamorous, appealing look for your online products you can either work with a well-known photographer and pay the high price or you can take the pictures of the products yourself or with the help of a more talented friend and then send them to a professional retouching agency. The second is by far the most affordable version and also the one that really guarantees you’ll have the best possible in terms of product photos. Each and every picture you send will be analyzed separately and then different techniques like product isolation; photography editing and photography manipulation will be used to put your product in the best light.

How the product pictures look like on the site gives us an indication of the quality of the product, so it’s in the site’s owner best interest to put online only the best photos ever. Online, the potential client is not able to touch, feel, smell the product displayed, all he has is a picture or more of the product. Making the most of that image is making more or the most sales.

Increase Sales With Better Product Photos

Just have a look at your favorite shopping sites and you’ll see what we mean: good photos make the difference in between success and fail. And with competition so fierce on every niche nowadays, the e-commerce site owner has to put the money where it counts: into the photos of the products. For the best results it is always recommended to work with a professional retouching agency. Keep in mind to ask if they do digital photo retouching and also to see their photo retouching portfolio before contracting them to do your work.

Good quality product pictures is the key to increase your sales online. Amateur product shots wears down the consumers trust. Showing your product online tells people what your product is, how to use it, so user can decide if they need the product. Fortunately, you do not have to spend thousands just for the equipment alone. No need to hire a professional photographer. There are simple steps to take product pictures.

People think that using a good camera is enough. Remember to invest on decent lenses too. If all you have is a phone, then that will do. There are point-and-shoot cameras that are very affordable. Whatever you decide on, get a camera that can also capture video. Remember that even the most modest equipment can give you great results as well.
Think of your background. Shooting products in a continuous background which is neutral in color like white or grey will look great. You can buy craft paper or poster board. Buy clamps to make sure that the end of the paper can be attached to a table or whatever you want to use for your shoot.
Nothing beats natural lighting. When you think of good lighting, there is Mother Nature to depend on, which can give you good results. You can set your product near a window. The down side of it is that the sun could decide to hide itself giving you poor lighting. But there are other options like using the lighting kit available in the market. Just make sure it operates in a continuous mode compared to flash only. This allows taking videos as well. On the other hand, if you are working on a smaller budget, all you need are at least two lights attached on top of a clear plastic container. Get the same right wattage and color for both your lights.
Shaky hands will not produce excellent photos. You need a tripod so you don’t have to hold your camera by hand. If your camera has slow shutters, when your hands moves, this will produce blurry images. Everything should be clear and sharp down to the smallest detail.
Aperture is a hole or opening that lets the light travels specified by an an “f-number” like “f/4” or “f/16”. To produce a narrow depth of field, use a wide aperture (small f-number). Your product photos with look richer and more professional. Set your camera in the “aperture priority” mode. Check your manual for this.
Be careful of the shadows. Do not use harsh backlighting or setups that can bring shadows on the product. The lights should be on the same side of the product as your camera, or even a little off to one side.
Make sure there are no dirt or fingerprints on your product. A dust on the lens will likewise produce poor results. Have a microfiber rags to wipe everything before shooting.

The best way to master product shots is to practice, be creative, and be patient. Keep on clicking until you get a good result. Be bold enough to experiment. Know that if you take good product shots, you are likely to increase your sale.